First Impressions Count - 17 Nov Collection

First Impressions Count - 17 Nov Collection

Ladies, we are going to give you first dibs on a new collection every Saturday at 9PM. Do check back weekly for new updates!


As people often say, First Impressions count. There is a business value in dressing for success. This is why we have to dress well.


With the changing landscape of the fashion world today, what exactly is successful dressing? Formal dresses have evolved from the past and can be tricky to grasp. This collection encompasses dresses for women that include formal wear, semi formal dresses and party dresses. Collect them all!




The One Piece Dress with a Peplum Waist

This is a magical formula because let's face it: most women after a certain age has stubborn curves in the tummy area. Even if we don't, it appears after a hearty meal in the form of a "food belly". The bandage material of the dress helps to keep all body types in shape, and adds extra coverage in the peplum area to hide unwanted tummy fats. Now, perfection is acheivable. Did we mention that we loooove the shade of pink? It glows.



Ladies Dress in Nude shade

This is an unbelievably flattering color because it looks good on every skin tone. And for women, you look instantly demure. The classic ruffles are strategically positioned at the waist and hem, which gives lengthening effect. This comes in cap sleeve and sleeveless for those who love this dress so much that they want to wear it daily. Guaranteed to stand out in any crowd.



The Little Black Prom Dress

The lace bodice of this dress gives the wearer a subtle sexiness and accentuates shape at the chest level. We think this will be great for wedding dinners or even important events that you don't want to steal the limelight, but do not want to look too casual. This look will definitely nail it! Another big plus point is the fit and flare style; you can eat your fill in this dress! After all, being comfortable is most important yes? 



The Long Gown, but not really

For this collection, we are big on asymmetrical hems because everyone can wear uneven hemlines. It is effortlessly stylish and definitely not boring. A confirmed headturner in fact. An easy win. This dress has 2 styles: Tube dress and conservative officer lady wear. Depending on your occasion, its up to you to rock both styles!



Shapewear that can be easily taken off

Inspired from Spanx, we definitely want women to feel comfortable in wearing mermaid styles, or bodycon dresses without feeling ugly. We think we have found the solution. Plus, everyone needs an easy time in the toilet. 100% practical. 




We hope you enjoyed the pieces that can make your first impressions count. 

In the corporate world, in the dating world, or just so you can feel better about yourself.

We believe in dressing for success. You are what you wear and with stylish fashionable clothes, we can all be that closer to success. 




The editorial team at